You've seen the training aids. You've seen the ads.
But do you know why we made them?
It all started with a simple question:
Why do so many golfers struggle to improve their game,
even after years of playing?
Sure, some people don't have the time for lessons or extra practice.
And some training aids, while well-intentioned, just don't live up to the hype and often end up in the garbage shortly after you purchase them.
But we noticed something else:
Most golf clubs and training aids aren't made for everyday golfers like you.
Yes, there are tons of products on the market. But there's a big problem with most of them:
They're designed for professional golfers—not for regular players.
Here's why. Big brands build clubs for their pro players, like those in the PGA and LPGA. That makes sense since those players are being paid to use their clubs. But the problem is this:
Clubs built for pros are NOT made for the rest of us.
Pros play at a level most of us can't even imagine. Their clubs are designed to perform at:
Now, think about your game. When was the last time you smashed a 350-yard drive? Or confidently curved the ball around a tricky corner? Or easily escaped a tough bunker shot?
If you're like most golfers, you probably don't do these things often (or ever). But those are the players the clubs are made for.
You've probably heard people say, “It's the archer, not the arrow.”
Well, we don't agree. And we decided to fix the problem.
We wanted to build clubs for regular golfers. For people who love golf but don't have hours to practice. For players who just want to have fun and feel good playing with their friends.
Maybe you only play a few rounds a month. Maybe you've lost some distance or speed over time. Maybe you've never been great at golf because, let's be honest, it's a really hard sport.
No matter where you are in your game, you deserve clubs that work for you.
That's why we created a new kind of golf club:
And yes, all of our clubs are 100% legal for tournaments.
We worked with the best club designers and engineers to make our clubs and training aids. One of our team members even worked with tour pros to design clubs that made the Golf Digest Hot List! (We can't share names, but you'd recognize the brand instantly.)
With all this expert knowledge, we took the same high-quality engineering used for pros and flipped it. Instead of clubs that work for professionals, we made clubs that work perfectly for YOU.
Hearing from happy golfers is the best part of what we do. Comments like, “I shot 5 strokes lower today thanks to your club,” remind us why we started this journey.
You deserve clubs that match your swing—even if it's not perfect. Clubs that don't require pro-level precision or hours of practice. Clubs that make your game easier, so you can play better, feel confident, and have more fun.
And you deserve high-quality training aids that are designed to help you achieve incredible results even faster than traditional practice methods. Training aids that you don't feel embarrassed to bring to the course or toss in the trash after a couple of sessions because it doesn't make a meaningful impact.
That's why we created Shotcraft Golf, and we haven't looked back since.
Check out our products today. Each one is designed to help you hit farther, straighter, score lower, and enjoy the game more. Because, at the end of the day, golf should be fun.
Order your Blue Brick swing trainer today — with my free video series and collapsible alignment sticks — and let's get going.
The B29 Blue Brick is a training aid for golfers who want:
A steep, over-the-top swing is the root cause of your contact and ball flight issues.
THIS brand-new training aid "forces" your hands and body to swing the club on the same shallow downswing angle as the pros.
The BX-1 is a groundbreaking new wedge designed to help golfers:
It gets you out of bunkers and thick rough without digging, and makes it easy to hit high, soft shots from all around the green.
While the BX-1's designers crafted their wedge with only one purpose in mind — to help struggling golfers escape the sand most every time.